We make it unmissable.
Why Placemaking Matters
Goodwill's local region is attracting development and opportunity like never before.
Queensland will host the eyes of the world. Infrastructure is being committed at a generational scale, from Cross River Rail to Olympic venues to the precincts and corridors taking shape in between.
Infrastructure alone doesn’t make a place. A stadium is a venue. A laneway is a route. A shopping centre is a transaction. Placemaking is the layer that turns each into a connected experience. It’s the layer between built form and lived experience.
For public or private asset owners, that layer is commercial. Activated places drive a measurable lift in foot traffic, dwell time, retail yield, leasing demand, and asset value. They make precincts harder to leave and easier to recommend. For governments and councils, that layer is civic. Activated places build community connection, create safer streets, support thriving local economies, and earn public trust in the long planning horizons that shape a city’s future.
Excellence in placemaking turns a moment of growth into a generation of return.
Placemaking By Goodwill Projects
You've got the space.
We make it unmissable.
Every week, Goodwill Projects turns Australia’s most iconic sites into destinations people flock to.
In Good Company
The councils, developers, and operators we work with.
Selected partners, clients, and stakeholders across two decades of placemaking across Australia.
Where Our Work Begins
Engagement begins...
Engagement begins with one of three briefs. Find yours below.
A site between uses.
A green-site or holding parcel awaiting future development. Often years away from breaking ground, with capital tied up and the site invisible to the city in the meantime. We turn the interim into an asset, commercially and culturally.
- Developers managing long approval or build horizons
- Private landholders with land between uses
- Government agencies with assets awaiting next-stage planning
- Government agencies with assets awaiting next-stage planning
An asset with untapped yield.
An existing space underperforming against its potential. Foot traffic plateaued, dwell time slipping, tenants seeking more from the centre. We add the activation layer that lifts yield, retention, and reputation across the assets you already own.
- Shopping centre owners and operators
- Property heads with corporate campuses or precincts
- Councils with public assets underperforming against intent
- Mixed-use operators driving cross-traffic between tenancies
An iconic destination, created.
A destination built from the ground up. For a few hours a day, a weekend, one annual celebration, or a regular weekly market. We design, launch, and operate the destination that puts a site on the map.
- Landholders seeking a signature anchor for a precinct
- Councils commissioning festivals and recurring events
- Operators wanting a new weekly market or night offering
- Partners with a concept seeking end-to-end delivery
How We Think
Three things make a place work.
Strategy. Operations. Third place. Most placemaking work gets one or two. We do all three, in one team, on every project.
Strategy
The thinking before the doing and the answers everything else depends on.
Every place we build starts with a clear answer to three questions: what is this place for, who is it for, and what's the commercial model that lets it last. Without those answers, activation is decoration.
Operations
The hard work nobody sees, stress-tested with two decades of experience.
Strategy without operations is a slide deck. We shape the agreements, vendor relationships, day-to-day management, and ongoing optimisation that turn a concept into a place that's still thriving in year five.
Third Place
The domain beyond work & home and the reason people come back.
A place nobody talks about isn't a place yet. We build the brand, the audience, the reputation and the cultural gravity that turn a site into the third place between home and work, somewhere people choose, return to, and recommend.
Good Places Aren't Accidents
End to end. No handovers.
Most placemaking work gets split across strategy consultants, design studios, programming agencies, and operations teams. We do all of it under one roof.
01
Strategy & positioning
Define what the place is for, who it's for, and why it will work.
- Place vision and positioning
- Market and audience research
- Commercial modelling
- Brief development
- Stakeholder strategy
02
Concept &
Design
Translate strategy into spatial, visual, and experiential design.
- Spatial concept design
- Identity and signage
- Tenancy and pad planning
- Materiality and atmosphere
- Wayfinding and graphics
03
Vendor curation & commercials
Build the tenant mix, deal terms, and revenue model.
- Vendor sourcing and selection
- Commercial terms and structure
- Tenant mix curation
- Onboarding and logistics
- Vendor performance review
04
Programming & activation
Events, residencies, and content that give people a reason to return.
- Anchor event programming
- Seasonal campaigns
- Pop-ups and residencies
- Cultural partnerships
- Launch strategy
05
Operations & management
Day to day running, maintenance, vendor relations, and growth.
- Operational systems and processes
- Compliance and licensing
- Maintenance and facilities
- Vendor relations
- Financial performance
06
Marketing & community
Brand, content, and audience development that compounds.
- Brand identity and tone
- Social and content strategy
- Email, advertising, and PR
- Community building
- Performance and analytics
Know A Good Spot?
Six places we make.
Offices & corporate campuses
Lobbies, atriums, laneways, and ground floors become reasons people show up.
Retail
Lift foot traffic above transactional retail.
Car parks & rooftops
Under-leveraged real estate, ready to shine.
Undeveloped land
Bridge the gap between purchase and development with tangible revenue and activations.
Markets & event sites
Twenty years of market operations, applied to your site.
Landmarks & public assets
Allow civic places to become city-shaping and iconic, resilient and visible alike.
20
Years of placemaking
15+
Markets every week
2,750+
Markets & events since 2006
3 M+
Visitors annually
123,600+
Square metres activated
Selected Work
A portfolio you can stand in.
Flagship project
Eat Street Northshore
From an industrial Northshore site to one of Brisbane’s most visited landmarks. Built from repurposed shipping containers, home to 60+ micro restaurants, 5 themed bars, and 4 stages.
West End Markets
A Saturday institution in one of Brisbane's most loved neighbourhoods.
HOTA Markets
A weekend ritual at the Gold Coast's leading cultural precinct.
Teneriffe Festival & Markets
Activating one of Brisbane's most distinctive heritage neighbourhoods.
Who We Work With
Crafted solutions for those shaping our city toward 2032.
For Corporate
Property trusts, asset managers, and developers who require their space to drive foot traffic, dwell time, leasing demand, and reputational gravatas. We work on retail centres, office campuses, mixed-use precincts, and developer site activation.
For Government
Councils, agencies, and infrastructure leads who require precincts that earn community trust, deliver economic uplift, and are guided by Olympic legacy planning. Delivery includes civic landmarks, public assets, place strategy, and event-led activation.
Read government brief ›
Process
A good process behind complex places.
01
Discover
Understand the site, the brief, and the brief behind the brief.
02
Strategy
Position the place. Define the audience. Set the model.
03
Build
Design the experience. Curate the vendors. Lock ops.
04
Activate
Open. Program. Market. Build community.
05
Operate
Ongoing management, optimisation, growth.
The Case For Placemaking
Places change more than balance sheets.
Good placemaking is a commercial decision with civic dividends. Activated public space is consistently linked to lower crime, stronger community connection, higher local economic activity, and improved trust in civic institutions. The return shows up in foot traffic. It also shows up in consumer spending and social outcomes.
↓40%
Crime & antisocial behaviour
Activated public spaces show measurable reductions in crime rates and antisocial behaviour compared with vacant or underused sites.
↑3x
Social connection
Residents near active public places report significantly higher rates of community connection and social trust.
$20.4M+
Local economic uplift
Active precincts drive measurable lifts in surrounding retail, hospitality, and commercial rents.
↑X%
Civic trust & pride
Place activation correlates with improved community sentiment toward councils, agencies, and the broader civic project.
Stats indicative. Final figures to be cited from Project for Public Spaces, Place Leaders, and Australian Institute of Criminology research.
Award-winning
Recognised for over twenty years.
Award-winning placemaking, hospitality, and event work across Queensland for two decades.
Best of Queensland Experience 2025
Aus Small Business Champion 2024
Business Xcellence 2024
Gold Coast Local Business 2025
QLD Building Communities 2023
CCIQ Outstanding Small Business
It's A Good Time To Talk
You've done the hard part.
Now make it unforgettable.
20 years. 15+ markets. 3,000+ activations. One team.
Or call +61 7 3309 7888