Marketing Manager

JOB TITLE: Goodwill Projects Marketing Manager

JOB TYPE: Full Time

LOCATION: Fortitude Valley, may require travel to various South East Qld locations. 

MANAGER: Managing Director and General Manager.

 

ABOUT US

Goodwill Projects is one of South East Queensland’s largest and most dynamic markets, events and venue management businesses.

We began as pioneers of Brisbane farmers markets in 2006 and today we coordinate 12 highly popular markets across South East Queensland. Thousands of loyal visitors shop at our markets each week and we’ve helped create the platform to boost many small businesses into national household brands. 

Our services quickly expanded from farmers markets to creating spaces and events of all shapes and sizes. Some spaces last for a day, such as the vibrant street party that is Teneriffe Festival and others are permanent, such as re-imagining the iconic South Leagues Club on the riverside in West End. Some are BIG, like a revolutionary new foodie utopia in the heart of the city, and some are digital, such as a curated online marketplace connecting farmers and producers and their products to customers 24/7.

 

MAIN DUTIES/RESPONSIBILITIES: 

Create and execute marketing strategy to drive demand and growth for each Goodwill Projects asset. These include our 12 weekly farmers markets, events, venues and our ecommerce platform, Field Good. 

This new position requires a strong, generalist marketer with extensive experience in a leadership position ideally gained in events, multi-site hospitality, sponsorship and/or ecommerce with a passionate, creative, empowering and collaborative leadership style with pace. 

Someone who can move from strategic thinking to tactical execution seamlessly and who will relish the challenge to be responsible for the following:

  • Create and execute Marketing Plan for each Farmer’s Market and their associated events.
  • Define and implement Marketing Campaign for large scale events and festivals ie Teneriffe Festival
  • Define and deliver Marketing Programs for Field Good – Ecommerce site
  • Create Marketing Plan for each venue to drive growth in sales from everyday patronage, locals, regulars and event bookings
  • Ability to produce campaigns as part of an annual calendar for the above using a wide range of marketing tactics including
  • Local Area Marketing
  • Shopify
  • Digital Marketing: Social, SEM, SEO, Paid, Search, Email, data and analytics
  • Klaviyo or similar email marketing platform
  • Signage
  • Public relations

This role will lead the Marketing function within our creative head office team, receiving support from Market Managers, designers, and creative suppliers.

 

SKILLS & EXPERIENCE 

Qualifications:  

  • Tertiary qualification in Marketing preferable.
  • Current QLD Drivers Licence

Experience: 

  • 5+ years professional experience as a marketing manager
  • Knowledge of hospitality, sponsorship, and/or event management not necessary but favourable
  • Experience in bid management, securing grants and sponsorship for business, events and festivals preferrable
  • Demonstrated experience in B2C ecommerce businesses
  • Experience in working with cross-functional teams and internal and external stakeholders

Skills: 

  • Strategic marketing skills but not afraid to roll up the sleeves and execute as well.
  • Consumer Marketing Campaign Management including digital, social, experiential
  • Excellent organisational and project management skills with the ability to prioritise, coordinate and delegate
  • Brand positioning, consumer research, ecommerce, digital optimization
  • Event activation to drive visitor and customer numbers
  • High level and up-to-date Shopify Plus skills.
  • Experience with Klaviyo or similar email marketing platform preferred
  • Strong understanding of retail principles and passion for driving sales – in market, at events, venues and online.
  • Experience with project managing graphic designers, web developers/agency relationships.
  • Ability to analyse and report on insights from data
  • Strong attention to detail with a passion for delivering consistently high-quality creative outcomes

 

To Apply:

If you are interested in this position, ensure the word “banana split” is included in your cover letter creatively, along with a CV. Please send to mark@goodwillprojects.com.au

Please call 0418150073 for more information.

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