Milton Seasonal Flavours - Popup Event

Working in collaboration with local farmers and businesses, Goodwill Projects transforms the Milton markets into a celebration of the changing seasons every three months.

The Seasonal Flavours events celebrates and educates the local community on how seasonality impacts the local and regional farmers and artists. Based on the success of the first Autumn seasonal event, the Winter edition was launched in June with over 7000 attendees. The markets come to life with seasonal decorations, themed gourmet meals, cooking demonstrations, seasonal farm-fresh produce, speciality pop-up stores, live entertainment, petting zoos, face painters, train rides and more. The events are a complete overhaul of the Coronation Drive Office Park, to create a truly unique, exciting seasonal event.

Goodwill Projects provided:

  • Concept development
  • Production, site styling and direction
  • Marketing and social media campaigning
  • Design and branding
  • Bespoke installation design
  • Signage
  • Tailored curation of stallholders and vendors
  • Live cooking demonstrations
  • Seasonal produce displays

The Brief

Our brief was to create a series of events that celebrate the changing season and educate the community about the availability of produce from local and regional farmers. The events offer a unique experience for the community to come and see, taste, touch and smell all the new flavours in the changing seasons.

The Solution

The Goodwill Projects’ team developed a comprehensive event strategy to ensure Seasonal Flavours was a fantastic success. The strategy comprised a diverse and intensive digital marketing campaign, set design, branding, collaboration with local businesses including Wesley LifeShape Clinic, tailored curation of stallholders and themed entertainment. The two events reached over 177K on social media platforms, over 7000 attendees on the day and significant media promotion (see examples below).

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