International Women’s day at Carseldine Markets.

Held on the 3rd of March, 2018. Goodwill Projects hosted a celebration of the amazing women that make our markets possible every week partnering with International Women's Day, a global event celebrating the social, economic, cultural and political achievements of women.

Goodwill Projects provided:

  • Concept development
  • Tailored variety of curated stallholders and vendors
  • Stall management
  • Marketing and social media campaigning
  • Interactive dress-up activity
  • Support of local women’s groups, micro-businesses and local media

The Brief

To showcase the remarkable women behind the markets including the many micro-businesses whom are loyal stallholders that attend the markets every week.

The Solution

Goodwill Projects themed the markets encouraging all stall holders and attendees to dress in the theme colours to show their support of International Women's Day. Vendors also created feature products within the theme including pink doughnuts, Waffles, Juices and more! During the lead up to the event Carseldine Markets featured the women behind the markets as the face of the celebration sharing their stories with the Carseldine Markets audience.