Christmas on Cribb - Holiday activation

Working in partnership with AMP Capital, Goodwill Projects was able to transform the Coronation Drive Office Park (CDOP) into a Christmas themed wonderland.

Christmas on Cribb was held over the 15th and 16th of December in 2016, and was open to the public to enjoy holiday themed shopping and festive themed activities. The unique and innovative event allowed patrons to do their Christmas shopping whilst enjoying gourmet food and beverages. Decked out with all the trimmings, the line-up included live entertainment across two stages, pop up bars, fresh produce, special guest stalls and gourmet provisions and cakes!

Goodwill Projects provided:

  • Licensed concept
  • Concept development
  • Production, site styling and direction
  • Management of liquor licensing
  • Security
  • Event and production management
  • Vendor management and site management
  • Staffing services
  • Marketing and social media services
  • Careful curation of stallholders and vendors
  • VIP bars
  • Cocktail design and consultancy

The Brief

Goodwill Projects wanted to set a challenge by not only styling a Christmas market in the heart of Milton, but also creating a festive atmosphere through the curation of stalls and entertainment.

The Solution

The team at Goodwill Projects were able to transform the site location into a festive, two-day holiday market. Marketing efforts saw the event reach over 94 thousand people on Facebook, and patterned with major beverage sponsors including Stone and Wood brewing, Sofi Spritz and Newstead Brewing Co. The event also saw partnership with Gelato Messina and Reef Seafood.

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