Christmas on Cribb 2017 – Holiday Activation.

The annual Christmas on Cribb returned on the 21st December, 2017 even bigger and better.

Partnering with AMP Capital to deliver another successful Christmas themed wonderland, Goodwill projects transformed the Coronation Drive Office Park (CDOP), featuring pop up bars, live entertainment, street food, desserts, fresh produce, gourmet provisions, and spectacular gifts!

Goodwill Projects provided:

  • Licensed concept
  • Concept development
  • Production, site styling and direction
  • Management of Liquor Licensing
  • Security
  • Bar operation and staffing including creative beverage concept development and consultancy
  • Event Production and Management
  • Vendor Management and Site Management
  • Tailored curation of stall holders and vendors
  • PR, Marketing and social media campaigning
  • Bespoke installation design
  • Signage

The Brief

Active a car park within the CDOP and transform the space into a Christmas themed event in partnership with AMP Capital. The purpose being to provide the commercial tenants with a unique experience and service whilst still engaging the local community.

The Solution

Partnering with local sponsors Stone and Wood Brewing, Think Spirits, Liquid and Gelato Messina Goodwill Projects developed and delivered the concept designing and installing lighting, unique signage including wayfinders, punny signs, bespoke logos and menu signage boards, themed bars, stage and market areas, curating over 150 speciality stall from street food, desserts, fresh produce, gourmet provision, arts and craft vendors. Comprehensive management of the event included PR, Marketing and social media to the onsite operations including bump in and bump out, provision cleaning waste and water services . GWP Partnered with Jet Black Cat for music bookings and entertainment.

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